The consumer electronics market go beyond in 2017

In many industries initiatives are taken to engage consumers in entirely new ways. Smartphones and other smart devices are key in many of these scenarios, whereby the Internet of Things, data-driven activities and mobility are never far away. However, the consumer electronics market is going through turbulent times.

How fast are consumers going to adopt ever‘smarter’devices and what is the outlook for the consumer electronics market in general? In a series of articles we look at the key evolutions across several traditional consumer electronics categories and ‘emerging’ consumer electronics categories. Because, in the end, it’s the adoption of specific devices that will co-define how organizations can move and succeed or at least adapt in a consumer reality with new – connected – possibilities. And if consumers don’t trust you with their data and refrain from buying those consumer electronics goods which will offer new sources of data and means to leverage them, initiatives you have planned might just not work.

In this first article we tackle some key challenges and evolutions in the consumer electronics industry, which is going through digital transformations as well, before diving deeper into specific categories.